Jeff Wray

Building products around the world, from tech and digital marketing to life sciences, with entertainment always in frame

Jeff Wray

Building products around the world, from tech and digital marketing to life sciences, with entertainment always in frame

2011–2017

Now playing: My portfolio of self-directed prototypes exploring product ideas in consumer markets

Experiment results from the Adaptive Streaming prototype

Adaptive Streaming

ASIL, an Adaptive Streaming Intelligence Layer, reads the viewer's intent at session start and reshapes the streaming homepage to feature content that fits. Select from intent archetypes to see how homepage orchestration changes, then check which experiments earned a rollout and how guardrails contain them.

A glowing trail winding through a lantern-lit theme park at dusk

Theme Park Sidekick

An ambient theme park companion that turns group priorities and live conditions into well-timed nudges, smoothing out snags as the day unfolds. Turn it up from a light breeze to a full gale and hear it go from quiet nudges to playing out creative adventures between rides.

My mom danced on Broadway, I've traveled to 48 countries, and my instinct to build started with a dark ride I designed for homework while visiting Walt Disney World as a kid. Today, across professional products and self-assigned homework, I build for the same reasons: to learn, share ideas, and have fun. Now in Los Angeles, the stage door is open!